Science

 

Why Honey?

Honey is nature’s ready-made fuel: a 1:1 blend of glucose and fructose; two simple sugars that use separate intestinal transporters (SGLT1 for glucose, GLUT5 for fructose). Translation: you can move more carbohydrates across the gut with less friction than single-sugar and synthetic gels. It’s stable, antioxidant-rich, and, most importantly, an energy source that’s gut friendly.

Your body knows what honey is.

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Honey Crystallization

Crystallization is a feature, not a flaw. Over time, glucose in honey can form tiny crystals, especially in cooler temperatures. It does not affect quality or safety.

  • If your gel feels thicker on a cold day, simply warm it in a pocket or your hand for a minute. Alternatively, you can place an unopened gel in lukewarm to warm water.
  • Store gels at room temperature, away from direct sunlight.
  • Refer to the best before date on the back of the gel for the best usage window.

Real food evolves.

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How it works

Our philosophy is simple: real food energy + targeted electrolytes. Mixed sugars from honey = steady, quick access to fuel; balanced electrolytes = fluid balance and muscle function. Fewer foreign additives means your gut spends less time guessing and more time letting you move.

Always pair gels with sips of water. Carbohydrates and sodium absorb best when you help them along.

Use one gel before and every 30 minutes during training or a race.

for caffeine gels, limit total daily intake to 400mg, as recommended by Health Canada

Simplicity wins the race.

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Electrolytes

Electrolytes (mainly sodium, plus potassium, magnesium, calcium) keep nerves firing and muscles contracting. You lose them in sweat—especially sodium.

Typical endurance needs: 300–600 mg sodium per hour (some heavy sweaters need more).

Each gel provides ~150 mg electrolytes to stack across the hour.

Combine gels with water (and/or an electrolyte drink on hot days) to stay in the performance zone.

Sweat equity.

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Caffeine

Caffeine supports performance by helping you feel less fatigue during effort. It works in the brain by blocking adenosine, a signal that builds up as you get tired.

This can improve focus, lower perceived effort (RPE), and help you hold pace later in a workout or race.

Nature's rocket fuel.

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Sustainability

Fueling should respect the source.

Made in Montréal with Canadian honey, supporting local beekeepers. Minimal, simple ingredient list = fewer inputs, cleaner supply chain.

A portion of proceeds supports pollinator initiatives and education.

We’re continuously improving packaging and operations to shrink our footprint while we grow impact.

A fuel for the world.

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FAQ

Yes. Small sips help the carbs and sodium absorb efficiently and keep your gut happy.

Most athletes: 2 gels/h (60 g carbs).

High-endurance or well-trained guts: ~90 g/h and more when practiced.

Honey’s mixed sugars and natural matrix are extremely well tolerated, but every gut is unique. Practice your plan in training.

Often linked to hydration + sodium balance and overall fatigue. Use gels consistently, drink water, and consider extra electrolytes in heat.

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Is caffeine mandatory?

No. It’s optional. Many athletes mix non-caf + caf late in long efforts.

Gluten-free. Honey is an animal-derived product; choose according to your values.

Room temp, out of direct sunlight. If thicker when cold, warm in your hand/pocket.

Honey is not recommended for children under 1 year old.

For caffeine: Consume responsibly. Not recommended for children, pregnant or breastfeeding women, or individuals sensitive to caffeine. It is recommended to limit caffeine intake to 400mg per day.